Dubai – Mubasher: Emirates NBD on Sunday announced that it has been ranked as the UAE’s most valuable banking brand with a $4.04 billion in brand valuation, according to the Banker’s annual brand valuation league table.

“Our brand value reflects our robust financial performance, as well as our collective efforts and ongoing initiatives in customer service, product development, corporate social responsibility, marketing and others,” Emirates NBD CEO Shayne Nelson, commented on the announcement.

The leading bank in the region has also secured a position among the top 100 global banking brands, ranking second in the Middle East and Africa.

Globally, Emirates NBD came in at 27th on the Brand Finance Banking 500, a prestigious ranking of the world’s 500 biggest banks, conducted by leading brand valuation consultancy Brand Finance and published in the February edition of The Banker.

“As we prepare for Expo 2020 Dubai next year, Emirates NBD will remain at the forefront with its initiatives to simplify banking, aiming to deliver a modern technology-driven banking experience with the human touch,” Nelson added.

He noted that the bank will continue to engage its customers and the community with innovative campaigns, programmes and initiatives that celebrate the nation’s unity and commitment to diversity during the Year of Tolerance.

By the end of Sunday’s session, Emirates NBD’s stock rose 0.49% at AED 10.30.